Guide
Kraft Food Packaging: A Practical Guide for Kiwi Hospo Operators
If you're switching to kraft packaging or buying it for the first time, here's exactly what you need to know before you order.
Kraft food packaging is the brown, unbleached paperboard you see on pizza boxes, burger clamshells, takeaway bags, and kraft-lined bowls across New Zealand hospitality. It looks good on the counter, holds up under heat and grease, and customers read it as a signal that you care about what you're doing.
This guide walks you through the main kraft formats, how to match them to your menu, what the specs actually mean, and where to go once you've made your call. No waffle. Just the information you need to stock the right boxes.
What Is Kraft Food Packaging?
Kraft food packaging is made from kraft pulp, a wood-fibre material processed without chlorine bleaching, which gives it that natural brown colour. The paperboard is stronger than standard white card for the same weight, and the unbleached surface handles food-safe coatings and printing without issue.
In a hospo context, you'll encounter kraft in a few distinct forms:
- Solid kraft board — used for pizza boxes, burger boxes, and chip trays. Rigid, stackable, holds structure when hot.
- Kraft paper bags — flat-bottom or SOS style for bakery, takeaway meals, or dry goods. Usually 70–90 gsm.
- Kraft-lined paperboard — white on the outside, kraft on the inside. Common for salad bowls and noodle boxes where branding matters but food contact needs a coating.
- Kraft wrapping paper — uncoated sheets or rolls for wrapping burgers, fish, or lining trays.
Understanding which form you need stops you buying the wrong thing. A kraft bag won't survive a saucy burger bowl. A rigid pizza box is overkill for a lamington.
Step 1 — Match the Format to Your Menu
The right kraft format depends on what you're putting in it, how hot it is, and whether it travels.
| Product | Recommended Kraft Format | Key Spec to Check |
|---|---|---|
| Pizza (takeaway) | Solid kraft pizza box | Size: 9", 10", 11", 12", 14", 16" — pick to fit your base, not your bench |
| Burgers | Kraft burger box or clamshell | Vented lid helps steam escape; check height for double-stack burgers |
| Chips / fries | Kraft chip tray or scoop box | Grease-resistant coating on base; small, medium, large sizing |
| Salads / grain bowls | Kraft-lined bowl with PLA or PE coating | Coating type matters for compostability claims |
| Sushi / bento | Kraft bento box with clear lid | Flat base, no coating needed for cold product |
| Bakery / pastries | Kraft SOS bag or paper bag | 70–90 gsm; grease window optional |
| Fish and chips | Kraft wrap sheets or lined tray | Uncoated 40 gsm sheets or heavier coated trays |
| Bubble tea / cold drinks | Kraft cup sleeve or carrier | Cup sleeve: 8–24 oz range; carrier: 2 or 4 cup |
If a product is wet, oily, or served hot, you need a coated or laminated kraft board. Dry, cool products can go into uncoated kraft without issue.
Step 2 — Understand the Key Specs
Three specs decide whether a kraft pack actually does its job: board weight, coating type, and closure style.
- Board weight (gsm or micron) — heavier board holds shape longer under heat and moisture. Pizza boxes typically run 350–400 gsm corrugated. Burger clamshells are usually 350 gsm solid board. Lighter is cheaper but it'll go soggy faster.
- Coating type — uncoated kraft is fine for dry goods and wrapping. Aqueous (water-based) coating adds grease resistance without affecting recyclability. PE (polyethylene) laminate is waterproof but not compostable. PLA (plant-based) laminate is compostable in industrial facilities. Know which you're buying before you make sustainability claims to customers.
- Closure style — auto-lock base boxes are faster to assemble at speed. Tuck-in tops are cheaper but slower. Clamshells are one-piece and fastest of all. On a Friday night, assembly time is money.
If a supplier can't tell you the gsm, the coating type, and the closure mechanism, that's a problem. These are basic specs, not trade secrets.
Step 3 — Compare Kraft Against Other Materials
Kraft paperboard is not always the right call. Here's how it stacks up against the main alternatives for common hospo uses.
| Material | Strengths | Weaknesses | Best For |
|---|---|---|---|
| Kraft paperboard | Strong, printable, looks premium, widely recyclable (uncoated) | Needs coating for wet/oily food; heavier than plastic | Pizza, burgers, dry takeaway, bags |
| White coated board | Brighter print finish, same structural strength | Bleaching process, less "natural" look | Branded boxes where white is part of the design |
| Bagasse (sugarcane) | Compostable, handles wet and oily food well, microwave-safe | Higher cost per unit, limited sizes | Hot bowls, trays, plates |
| Clear PET plastic | Visibility of product, cheap per unit | Not compostable, poor public perception in NZ market | Cold desserts, sushi where visibility matters |
| Aluminium foil trays | Excellent heat retention, oven-safe | Not recyclable when contaminated with food | Catering trays, oven-ready meals |
For most NZ takeaway operators, kraft paperboard is the default because it's available in volume, prints well, and customers accept it. The question is usually which kraft format, not whether to use kraft at all.
Step 4 — Sustainability: What You Can Actually Claim
Kraft packaging is not automatically compostable or recyclable. What you can claim depends on the coating.
- Uncoated kraft — recyclable in standard paper streams in most NZ councils. Safe to call recyclable.
- Aqueous-coated kraft — generally recyclable, but check with your local council. Don't assume.
- PE-laminated kraft — not recyclable, not compostable. It goes to landfill. Don't market it as eco-friendly.
- PLA-laminated kraft — compostable in industrial composting facilities. Not in home compost bins. Only claim compostable if your customers have access to industrial composting collection.
NZ's Ministry for the Environment takes greenwashing seriously, and so does your customer base. If you're not sure what coating is on your current stock, ask your supplier. If they don't know, that's your answer about whether to keep buying from them.
What to Do Next
You now know the formats, the specs, the trade-offs, and the sustainability rules. Here's how to move forward.
- Write down your top three pack types by menu item and weekly volume.
- Check the sizes in our catalogue against your actual product dimensions. Measure your burger, not your guess about your burger.
- If you want custom print (your logo on kraft), check our custom print minimum quantities and lead times before you commit.
- For stocked lines, orders placed before 4pm on a NZ business day dispatch the same day.
- Not sure which product is right? Use the live chat or call us. We'll ask two questions and point you at the right box.
Browse our full kraft packaging range or start with the specific category that matches your biggest volume need.
Browse kraft packaging: Kraft Packaging Range
Frequently asked
Is kraft food packaging recyclable in New Zealand?+
Uncoated and aqueous-coated kraft is recyclable in most NZ council paper streams. PE-laminated kraft is not. PLA-laminated kraft is compostable only at industrial facilities. Check the coating type before making any claims to customers.
What sizes do kraft pizza boxes come in?+
Standard kraft pizza box sizes are 9", 10", 11", 12", 14", and 16". Measure your pizza base and order a box that gives 1–2cm clearance. Too tight and the lid crushes toppings. Too big and the pizza slides around in transit.
Can I get my logo printed on kraft packaging?+
Yes. Custom print on kraft board is available. Minimum order quantities apply and lead times are longer than stocked lines. Contact us before you commit to a quantity so we can confirm MOQ, lead time, and print specs.
What's the difference between PLA-coated and PE-coated kraft?+
PLA (polylactic acid) is a plant-based coating that's industrially compostable. PE (polyethylene) is a plastic laminate that goes to landfill. They look identical on the box, so you need to ask your supplier which one you're buying. Only PLA-coated kraft can be marketed as compostable.
How quickly can I get kraft packaging delivered?+
Stocked lines ordered before 4pm on a NZ business day dispatch the same day. Non-stocked and custom-print items have longer lead times. Check the product listing or contact us to confirm what's in stock before you order.
Is kraft packaging stronger than white paperboard for the same weight?+
Generally yes. Kraft pulp retains more of the natural fibre strength because it skips the bleaching process. For the same gsm, kraft board typically has higher burst and tear strength than bleached white board, which is why it's the default for pizza boxes and carrying bags.
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